To keep up with consumer demands, marketing technologies are always changing. Marketing technologies are quickly adapting to the ways we shop, eat, and travel. In fact, marketing technologies are guiding a lot of decisions that we make daily. The technology I believe that will change marketing is mobile …
When analyzing your data on homeowner purchases you always want to see if there is a relationship in what they are buying from your HVAC company. For example, you may want to see if there is a relationship between whenever a homeowner purchases a new air conditioning unit if they often also purchase a duct …
Touchpoints are how a homeowner has any kind of interaction with your HVAC company. This can anything from liking a Facebook post, click on a Google search ad, or even them walking into your company office. Understanding how touchpoints such as social media engagement and the in-service experience impact the customer journey will go a …
Social media is everywhere around us, and HVAC companies have the ability to reach thousands of people digitally within their communities. Social media can be a powerful tool to use to help drive business and brand awareness. Understanding how content likes, content sharing, and business reviews all play a part in creating value for your …
After you made a chance to a certain ad and then conducted an A/B test. You might ask, “What’s next?” Well, you will need to determine if the change that was made provided a significant difference or not. That is when the p-value gives a ton of useful information to the researcher. What Is the …
When trying to figure out which way is the best to reach your targeted customers who need service work or repairs try using a copy test. A copy test essentially is using multiple advertisement versions in one experiment and testing to see which one leads to more conversions such as leads, quotes, or even …
One of the biggest challenges for HVAC companies in their branding is through website design. Problems begin to arise when companies aren’t sure of how much and what types of information they should be displaying. Most companies have the basics down such as the contact information listed, a list of services they provide, a brief …
Good HVAC companies always want feedback from the customers to see how their technicians did in installing or repairing their equipment. Your satisfaction style survey will gauge how your company performed in the field for that customer. Knowing how to introduce the survey and what style of questions to ask are two important factors in …
HVAC companies are constantly asking how they go about creating a website to advertise their business, or if they already have a website, how can they enhance it to attract more business. The answer is quite simple; they need to create their website with SEO in mind. Search Engine Optimization is something you will need …
In today’s marketing world, everyone seems to think that going digital is the key to driving business and creating value for the customer. While providing digital avenues for your company can have its benefits, if your company doesn’t take the right actions at the right times, it can negatively impact your company’s branding. Companies …
Going Too Digital Too Fast: How Companies Diminish Their Brand Online Read More »