Understand why customers make the types of purchases in the HVAC industry seems like an easy analysis at first. When a system breaks or repairs are needed, the call is made to a trusted HVAC company, the customer gets a quote, and then the job is performed. But in reality, the decisions are much …
Over the years, technological advances have made marketing easier for companies and more challenging in some areas. At the same time, companies struggle to solve branding problems internally in the company, just as detrimental challenges appear outside the organization. External challenges have increased, and HVAC companies need to start developing strategies to combat these adversities. …
Quantitative measurements are used to identify the health of your HVAC company’s brand and its current place in the market. The brand response is something the consumer does daily, and it is essential to understand how this process impacts brand equity. Digging deeper into understanding the consumer’s purchase intentions and likelihood to recommend your service …
Call-to-actions have been at the forefront of all visual forms of advertising. Their primary purpose is to grab the consumer’s attention and force them to convert or perform an action, whether it’s clicking on the ad, calling the business, visiting the company’s website, and ultimately commit to a sale. Understanding the types of call-to-actions and …
HVAC companies are always finding new and creative ways to draw in business. However, the biggest challenge is changing the consumer’s mind and persuading them as to why they should choose your company over the hundreds of others to work on their HVAC system. Understanding the initial steps in changing the consumer’s behavior will go …
All too often, businesses get wrapped up in the new trends of digital and online marketing. Yes, the accessibility and the functionality behind digital marketing are very convenient, and the results are measurable. However, there is no personal touch with the consumer. Direct marketing is still alive and well in the HVAC industry, and businesses …
When analyzing your HVAC company, you are most likely wondering what exactly your market share in your respective area is? Market share is an important factor to look at when determining the health of your business. It gives the overall picture of where your service stands in line with the HVAC market as a whole …
HVAC companies are always looking at how to differentiate themselves from the competition. The first step to take is understanding the impact of your own brand elements. Brand elements are at the forefront of any business, and they must deliver a positive experience with the consumer. Brand Name & Logos Implementing an effective brand name …
Developing your HVAC company’s brand at first sounds like quite an easy task. However, this is far from the truth. Developing a brand takes careful planning and execution. More than anything, it takes time to create something that makes sense both to your company and the general public. Who and What Are You? The first …
All too often, HVAC companies are asked to describe their brand. What comes to mind first are the things the general public can see. This includes things such as the brand’s logo, the name, and perhaps even a catchy slogan that they have. However, the unseen layers of a brand have just as much impact …