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Branding Challenges in HVAC Industry

Over the years, technological advances have made marketing easier for companies and more challenging in some areas. At the same time, companies struggle to solve branding problems internally in the company, just as detrimental challenges appear outside the organization. External challenges have increased, and HVAC companies need to start developing strategies to combat these adversities.  …

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Quantitative Measures: Brand Responses in HVAC

Quantitative measurements are used to identify the health of your HVAC company’s brand and its current place in the market. The brand response is something the consumer does daily, and it is essential to understand how this process impacts brand equity. Digging deeper into understanding the consumer’s purchase intentions and likelihood to recommend your service …

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The Power of Persuasion in the HVAC Industry

HVAC companies are always finding new and creative ways to draw in business. However, the biggest challenge is changing the consumer’s mind and persuading them as to why they should choose your company over the hundreds of others to work on their HVAC system. Understanding the initial steps in changing the consumer’s behavior will go …

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