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Quantitative Measures: Brand Responses in HVAC

Quantitative measurements are used to identify the health of your HVAC company’s brand and its current place in the market. The brand response is something the consumer does daily, and it is essential to understand how this process impacts brand equity. Digging deeper into understanding the consumer’s purchase intentions and likelihood to recommend your service …

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The Power of Persuasion in the HVAC Industry

HVAC companies are always finding new and creative ways to draw in business. However, the biggest challenge is changing the consumer’s mind and persuading them as to why they should choose your company over the hundreds of others to work on their HVAC system. Understanding the initial steps in changing the consumer’s behavior will go …

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Use Infographics to Drive Business

Infographics are a great way to summarize and creatively display information to your viewer. In the HVAC industry, infographics are often used to demonstrate seasonal sales data as well as energy savings data. Understanding how to make information about the services your company provides more visually appealing will only help in attracting new customers and …

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