Month: December 2020

Use Infographics to Drive Business

Infographics are a great way to summarize and creatively display information to your viewer. In the HVAC industry, infographics are often used to demonstrate seasonal sales data as well as energy savings data. Understanding how to make information about the services your company provides more visually appealing will only help in attracting new customers and …

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Importance of Touchpoints in Social Media

Touchpoints are how a homeowner has any kind of interaction with your HVAC company. This can anything from liking a Facebook post, click on a Google search ad, or even them walking into your company office. Understanding how touchpoints such as social media engagement and the in-service experience impact the customer journey will go a …

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