Infographics are a great way to summarize and creatively display information to your viewer. In the HVAC industry, infographics are often used to demonstrate seasonal sales data as well as energy savings data. Understanding how to make information about the services your company provides more visually appealing will only help in attracting new customers and …
To keep up with consumer demands, marketing technologies are always changing. Marketing technologies are quickly adapting to the ways we shop, eat, and travel. In fact, marketing technologies are guiding a lot of decisions that we make daily. The technology I believe that will change marketing is mobile …
When analyzing your data on homeowner purchases you always want to see if there is a relationship in what they are buying from your HVAC company. For example, you may want to see if there is a relationship between whenever a homeowner purchases a new air conditioning unit if they often also purchase a duct …
Touchpoints are how a homeowner has any kind of interaction with your HVAC company. This can anything from liking a Facebook post, click on a Google search ad, or even them walking into your company office. Understanding how touchpoints such as social media engagement and the in-service experience impact the customer journey will go a …