The need for experimentation in the HVAC market is evident in the fact that marketers need to find out what elements in our advertising campaigns work the best for a specific target audience. In most cases our target audience will be either home owners or small business owners. Experimentation holds all of the power …
In most trade industries contractors are always aware that homeowners often times look at second and even third options, or job quotes, when looking at choosing the right contractor for their HVAC replacement. Every contractor starts out obviously with a cost-plus strategy in the sense that you the contractor purchase the HVAC equipment from a …
Designing an Effective Pricing Structure in the HVAC Market Read More »
For HVAC companies, if someone would ask you what your brand is the most likely answer you would provide would be either the name of your company or perhaps the model of HVAC equipment you sell. You may even say to someone, “People love me in town because of the brand I sell.” It is …
After you complete a repair job or even a brand new install, your number one concern should be how the customer perceives the job you have done. In simple terms you will want to know if your customer is satisfied. Understanding your customer’s feelings and levels of satisfaction towards the services they were provided will …
Understanding Customer Satisfaction After the Job Read More »
Within the HVAC industry most, if not all, contractors and distributors use various modes, or avenues, to communicate with the general public. While many HVAC companies want to constantly spend money to get their name out in the form of advertising, homeowners a lot of times do not care who the seller or company is, …
Hey HVAC Companies, Start Using Sales Promotions! Read More »
The HVAC industry is one where products are expensive and is a tough monetary commitment for the average homeowner. When selling HVAC units to these individuals it is vitally important for contractors to collect information to understand where the homeowner’s purchasing power is coming from and how the economic environment is shaping that power. Understanding …
Calculated and personal decisions are made daily in the HVAC industry. Replacing a broken air conditioner that is out of its warranty for your home, office, or any other property is no simple task. So many things are going through your head such as “how much can I afford”, “what are the different options/features out …
The Cool Decision: Process of Choosing the Right Air Conditioner for You Read More »
When joining the HVAC industry it can seem cumbersome at first. For those new employees entering either the service side or the wholesaler side you will ultimately spend months learning the knowledge behind the different products, the installation process as a whole, and also, how to effectively market those products to the home owner. For …